Naming & visual identity
A clear brand direction, identity and practical guidance for consistent use.
Genesis Algorithms / Branding & Marketing
A DISTINCTIVE BRAND.
A CONSISTENT PRESENCE.
Brand identity, UI/UX design, social media, paid advertising and automated customer communications. Experiences and campaigns designed around people.
Discuss your projectThe service
We work with marketing teams we have built relationships with over the past decade to create assets that support awareness, generate demand and encourage conversions. From brand identity and interface design to social media, paid search and customer messaging, we bring creative work and campaign delivery together. We use relevant customer data and feedback to guide decisions, with privacy and data quality considered throughout.
What is included
THE WORK.
IN DETAIL.
UI/UX design
Research, information architecture, user journeys, interface design and prototypes that help people understand and use your website or product.
Email marketing
Account setup, audience planning, email design and campaigns shaped by customer data and the buying journey.
Automated SMS & WhatsApp campaigns
Plan timely messaging, triggers and audience rules with appropriate consent, opt-out handling and channel requirements built into the scope.
Packaging & campaign design
Consistent digital, print and physical touchpoints that carry the brand into customer communications.
Social media marketing
Plan and create content and campaign assets for the social channels relevant to your audience, with messaging and design aligned to the brand.
Google & Bing paid advertising
Plan, manage and refine cost-per-click (CPC) campaigns across Google Ads and Microsoft Advertising (Bing), connecting targeting, ad creative and landing pages with agreed campaign goals.
Technologies we work with
- Omnisend
- Google Analytics
Explore in more detail
The details
GOOD
QUESTIONS.
Can you work with our existing brand?
Yes. We can apply and refine an established identity without a full rebrand. We agree what is fixed and where the design needs to evolve.
Do you run email marketing after setup?
Yes. Email setup can be followed by ongoing campaign planning, design and delivery. We agree the audience, content responsibilities, review process and reporting before the programme begins.
Can brand design and website development run together?
Yes. Planning them together helps carry the identity into page layouts, product content and campaign assets. We agree the brand direction before implementing the components that depend on it.
What do we receive?
The agreed scope lists the identity files, guidelines, campaign assets or email work being delivered, plus review stages and any production responsibilities.
Can you collaborate with our marketing team?
Yes. We work alongside in-house teams and marketing collaborators to agree the brief, responsibilities and review process. Our network includes teams we have built relationships with over the past decade.
Getting started
Share existing brand files, the audience, products and channels you want to reach. For email work, we also review the store connection, list sources and current campaign setup.
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